ADVERTISING VIDEO

Advertising is a message or information that offers a product (either goods or services), service, or program of a company or organization that is devoted to a particular society through the media. However, there are distinguishing advertising with media notices for regular, ie its advertising to persuade people to buy something. In advertising, the message delivered quickly to the consumer or to a wide audience and spread, where the message is delivered through an electronic medium that is through the moving image that is called VIDEO ADS or  ADVERTISING VIDEO. Video ads can only be shown on TV, monitor or projector.

According to Frank Jefkins (1997) advertising is a message directed to persuade people to buy.

Benefits of the largest advertising is bringing the message to be conveyed by the manufacturer to the general public. Advertising reach various areas difficult to reach physically by the manufacturer on television. Although nominally costs huge amount, for producers who can take advantage of the creativity in the world of advertising, advertising strategy right to be cheap.

Some characteristics or traits of common advertising we meet, please observe the information carefully:

• Generally is a form of communication that is paid (not free).
• Personal communications (directly leads to a lot of people).
• Many who use the mass media as massifikasi message.
• Using the identified sponsor (many who knew him).
• Its persuade or encourage public.
• Aiming to get the public's attention as much as possible.

Advertising has the properties:

• Public Presentation, namely advertising allows everyone receives the same order about the products that are ad-kan.
• Pervasiveness, the same advertising message can be repeated to set the receipt of the information.
• Amplified Expresiveness, namely ad able to dramatize the company and its products through images and sound to shake the audience.
• Impersonality, which is forcing the audience to pay attention and respond to it, because it is a communication aid.

Ads should be designed to achieve specific objectives of the company, although the ultimate goal of the program is to encourage occur advertising purchasing decisions by consumers. Target advertising can be determined based on the clarification of whether the purpose of advertising intended to inform, persuade or remind alone.

Advertising informative. This means that companies must design advertising in such a way that the important things about the products can be delivered in the advertising message. Ads that highlight aspects of the product benefits are usually categorized as informative advertising.

Advertising persuade. Advertising is usually persuade consumers and play an important role for companies with a high level of competition. Where the company is trying to convince consumers that the brand has to offer is the right choice. Ads that persuade usually poured in comparative advertising messages. The Company seeks to compare the advantages of the products offered by other similar products.

Advertising reminded. Usually ad recall is used to remind the products that have been established. Many products that used to dominate the market is now well established and is lost in the absence of ads that are reminiscent.